 
                
                        The Six Essential Online Fundraising Pages
What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind. For example, you might be thinking about a page that allows you to display a rich array of rotating funding opportunities, each with its own goals, timeframes, and leaderboards. You might have a significant day coming up where you’re hoping to galvanize your entire audience around one particular cause or need. You might be hoping to have a giving page that is evergreen that showcases the areas of need that are recurring or…
 
 
 
